First Media Group was selected to work with the General Electric Inspection Technologies marcom team to introduce the third generation of a highly advanced remote visual inspection product to four markets (aviation, processing, energy, and automotive).

Our involvement started with conducting marketing research and development of marcom strategy, and continued with product name development, creation of product identity, and branding strategy. We were also responsible for creating collateral materials, an ad campaign, a direct mail program, and public relations planning and implementation.

The product was launched in April of 2006. We will continue working with the GEIT marcom team to achieve marketing and sales objectives.