General Electric Inspection Technologies

Helping Clients Meet Marketing Goals

First Media Group was selected to work with the General Electric Inspection Technologies marcom team to introduce the third generation of a highly advanced remote visual inspection product to four markets (aviation, processing, energy, and automotive).

Our involvement started with conducting marketing research and development of a marcom strategy, and continued with product name development, creation of product identity, and branding strategy. We were also responsible for creating collateral materials, an ad campaign, a direct mail program, and public relations planning and implementation.