first media group case studies

Cayuga Community College

Significant increase in the college’s Fall 2009 enrollment

Cayuga Community College selected First Media Group to conduct a comprehensive market research/analysis. The research findings were used extensively to formulate a new brand and marketing strategy with the goal of increasing enrollment and improving retention.

First Media Group created the new brand and tagline for Cayuga Community College in Spring of 2009 along with a new creative strategy based on research findings. First Media Group created television spots, a new website design, viewbook, program brochures and other recruitment materials.

The new brand and marketing strategy formulated and implemented by First Media Group in collaboration with Cayuga has contributed to a significant increase in the college’s Fall 2009 enrollment.